YOKOHAMA CITY UNIVERSITY

BUS375

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CodeBUS375
Course NameSpecial Program(Global Marketing)
InstructorTheophilus, Asamoah
Credits2
TermTerm1
MajorMajor Subjects
Course goalsOne of the main aims of this course is for the participating students to be able to acquire basic knowledge regarding Japanese management. Furthermore, students taking this course should be able to apply the knowledge gained in this class to other organizational environment other than Japan. Students should also be able to identify both the core elements of Japanese management and adopted styles from outside Japan which have made this management style what it is today.
Course outlineThis course offers an opportunity for participating students to study and exchange ideas on Japanese management. The major focus of the course will be on Japanese business management. However, the contents of this course will be applicable also to non-profit organizations. The course will also demonstrate that Japanese management style, especially business management is undergoing changes. The ability to adjust and adapt in the business environment have led to the dramatic growth of not only Japanese business industries but also the economy as a whole. References shall also be made to foreign companies doing business in Japan.
Evaluation Scale and PoliciesStudents participating in this course will be evaluated continuously. Evaluation will be based on classroom tasks, case studies, presentations and a final report to be submitted at the end of the course. Tasks/Case Studies 40%, Presentation(s) 20%. Final Report 40%
PrerequisitesAll classes and related course activities will be conducted in English. The course work will consist of lectures, readings, case studies, discussions, presentation(s) and assignments among others. Most topics of the course will be dealt with in a much more progressive manner. It will be helpful, but not necessary, to have some knowledge in business administration/management. 授業、リーディング、レポート、ディスカッションなどはすべて英語で行う。
Texts, materials, and suppliesA specific textbook is not listed for this course. Handouts, papers(articles) and other specific reading materials will be given, prescribed or recommended at appropriate times. Students are also strongly advised to look for their own suitable reading materials on the various topics. Some reference books are: 1. Parissa Haghirian Understanding Japanese Management Practices, Business Expert Press, 2010 2. Arthur Whitehill, Japanese Management, Routledge, 1995 3. Tsuchiya Moriaki and Konomi Yoshinobu, Shaping the Future of Japanese Management, LTCB, 1995
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Course Schedule/Plan1. Course Orientation/ Present State of Japanese Management Style
At the first class of the course, an explanation of the course, and other related issues will be carried out. A brief outline of Japanese management style will be given.

2. Japanese Corporations
General concepts which try to explain the nature of Japanese large companies will be presented. References will also be made to small and medium size Japanese companies.

3. Top Management
The role of top management, especially the CEO (chairman/president) will be discussed under this topic. The class will also take a look at the button-up and top-down concepts as well as the role of middle management in Japanese large corporations.

4. Employment, Staffing and Personnel Management
This topic which is one of the main components/concepts of Japanese management will be discussed with emphasis on employment, promotion and retirement.

5. Compensation, Wages and Salaries
Issues related to compensation under the Japanese employment and personnel management will be explained and discussed under this topic.

6. Career Development
A review of career development after basic education, from college/university level through to being employed by a company will be analyzed. The role of Japanese companies in career development will also be discussed.

 
7. Trade Union
The main focus of this topic will be the Japanese in-house unions and how they function in the corporate structure. References will also be made of industrial trade union which cut across individual company lines.

8. Cross-Shareholding
Cross-shareholding is another important element of Japanese business management. Cross-shareholding will be presented within the context of Japanese group companies. Emphasis will be placed on cross-shareholding as it affects Japanese industrial structure and management style.

9. Keiretsu System
The keiretsu system of Japan will be reviewed especially as the system applies to assembly manufacturers. The advantages and disadvantages of the keiretsu style will be analyzed.

10. Just-in-Time System
The basic characteristics of the just-in-time system (kamban system) as introduced by Toyota Corporation will be presented. Discussions on how this system has been applied in other industries outside the manufacturing industry will also take place..

11. Characteristics of Japanese Marketing
The main core elements/nature of the Japanese market will be discussed. These elements will form the basis of looking at how marketing mix (4Ps) are used as marketing tools in the Japanese market.

12. Consumption Patterns
This topic will take into consideration the role of consumption patterns in Japan in the development of the major industries. Consumption patterns in Japan will also be related to the growth of the major Japanese business industries.

13. Japanese Trading Companies
The role of Japanese trading companies after WWII in the international marketing strategies and logistics of Japanese companies will be reviewed. The changing structure and business of trading companies will also be presented.

14. Globalization and Japanese Management
The effects of globalization on Japanese management style will be analyzed. Especially elements in the management style which are slow to change and those which have not been affected in substantial ways by globalization will be stressed.

15. Current issues on Japanese Management
Some current topics in Japanese management studies will be introduced. A look will be taken at how these topics have affected and strengthen Japanese management. Discussions will also be held on the future direction of Japanese management style.
 

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